Peet's Coffee & Tea
Major Dickason's Blend

In the late 1960s, a significant development occurred at Peet's, a coffee roastery and retail chain originating from Berkeley, California. A loyal customer and retired army sergeant, Key Dickason, approached Alfred Peet, the company's founder, with an idea for a new coffee blend in 1969. This collaboration between Peet and Dickason, who was known for his refined palate and passion for gourmet coffee, marked the beginning of a meticulous process to create a distinctive blend.

The two embarked on an exhaustive journey of experimentation, sampling countless combinations of coffee beans to achieve the desired flavor profile. Their efforts culminated in the creation of a blend that would secure its place as Peet's most celebrated and best-selling product. Recognizing the blend's exceptional quality and complexity, Alfred Peet decided to honor Dickason beyond the usual naming convention. He elevated the blend's stature by associating it with a military rank, thus naming it "Major Dickason's Blend."

Major Dickason's Blend is distinguished by its incorporation of the finest origin coffees from the premier growing regions around the world. Each origin contributes its distinctive regional characteristics, yet when combined, they produce a smooth, balanced cup. This blend has become emblematic of Peet's commitment to flavorful, deeply roasted, and satisfying coffee.

Over the years, Major Dickason's Blend has transcended its status as a product to become a symbol of Peet's heritage and its enduring relationship with its customers. It represents not just a shared love for coffee but also the story of a customer's initiative and an expert's dedication to achieving excellence in coffee roasting and blending. This narrative is a testament to the collaborative spirit and passion that have been central to Peet's identity since its inception.