Editor's Overview
Note: CLR's independent's website clrroasters.com was taken down in 2023, but some of the products are still available via online and store retail channels. This seems to indicate that Youngevity has fully absorbed teh CLR brand.
Youngevity International, Inc. is a diversified lifestyle company engaged in several business segments, with a significant focus on its commercial coffee enterprise. This segment of Youngevity's business encompasses the sourcing, roasting, and distribution of coffee. One of the notable aspects of Youngevity's coffee business is its commitment to offering a variety of coffee products, including specialty and gourmet selections.
The coffee division of Youngevity operates under the umbrella of its wholly-owned subsidiary, CLR Roasters. This subsidiary plays a crucial role in the coffee segment, involving itself in activities such as the procurement of green coffee beans, the roasting process, and the distribution of finished coffee products. CLR Roasters has established a reputation for producing high-quality coffee, which is distributed under various brands, including Café La Rica, a well-recognized name in the coffee market.
Youngevity's approach to coffee is characterized by a focus on quality and consumer experience. The company has made strides in expanding its reach in the coffee market, as seen in its distribution deals and partnerships. For instance, Café La Rica's expansion into retail outlets like Winn Dixie and Bi-Lo stores, and its presence in cafeterias, are indicative of Youngevity's strategy to enhance its market presence. Additionally, international deals, such as the agreement to sell espresso brands in Panama, demonstrate Youngevity's intent to broaden its footprint in the global coffee market.
In summary, Youngevity International, Inc., through its coffee division and its subsidiary CLR Roasters, has established itself as a notable player in the coffee industry. The company's efforts in offering a range of coffee products, expanding its distribution networks, and engaging in strategic partnerships highlight its commitment to growing and enhancing its position in the coffee sector.