Kobus and Belinda Wiese have been in the Coffee Trade since 1994. They started out this venture by being part of a handful of Coffee Roasters spread out thinly throughout South Africa. During this time, the Coffee Trade was still very new – an unexplored avenue, only appealing to a specific niche and selective market. Kobus Wiese, who is always ready for a challenge, saw an opportunity in the coffee market and started operating from a small premises on the East Rand. Roasting green coffee beans in full view of customers was a very appealing, exciting and innovative concept Kobus wanted to explore – and soon, the aroma of freshly roasted coffee filled the air and had people queuing for their daily fix of caffeine. Later, a small menu was introduced of freshly baked goods to enjoy with their brew of the day. This small café soon became one of the most-loved local hang-out spots for both locals and visitors to the area. The popularity of this Café forced Kobus to expand seating capacity. With this, he enlarged the menu to include more options of wholesome food choices. He then gave birth to Wiesenhof Coffee Shop in 1998, but left the core of the business – “The Roastery” – untouched.