Santa Barbara Roasting Company

In September 1989 the Santa Barbara Roasting Company opened its doors. From the beginning, the Santa Barbara Roasting Company has been unique. 'RoCo', as the locals call it, was given to us by our customers more that 20 years ago, it comes from the first two letters in 'RO'asting 'CO'mpany. RoCo established itself as an organization deeply committed to providing people with the finest estate grown coffees from around the world as well as the highest level of customer service possible. This simple idea proved successful. To this day people come in droves to watch their favorite coffee being hand roasted in small batches and taste what most have never really had before, a truly fresh and delicious cup of coffee. In 1997 RoCo expanded beyond the bounds of retail by offering our coffee to wholesale customers throughout California. We received so many requests for coffee from local restaurants, hotels and other coffee houses that the wholesale business literally took off overnight.