New Ownership, New Name and New Logo. C.R. Hall, president and owner of Hall’s Culligan Water, acquired Coffee Time/Prestige Coffee in mid-2007, A leading coffee service provider for businesses, institutional facilities, convenience stores, restaurants and coffee shops throughout Kansas, Oklahoma, Missouri, Nebraska, Texas, Colorado, Arkansas and South Dakota. The company was distributing coffee under three different names: Coffee Time, Prestige Coffee, and Riffel’s Coffee Company. To stop the confusion and simplify, the company sought a brand name that would build on the legendary efforts of Sam Riffel, its founder. The new name and logo needed to suggest the history, quality and excitement of a growing company whose reach radiates out from the Kansas prairie into many surrounding states. A drive through the magnificent Flint Hills during the spring prairie burning season was all it took. The name PrairieFire Coffee Roasters virtually ignited.