Maruyama Coffee

If you find yourself in Karuizawa, Nagano Prefecture, indulging in some retail therapy at the outlet stores, make sure to make a detour to Maruyama Coffee, a hidden gem nestled like a rustic cabin in the enchanting woods. At the heart of this charming establishment is Mr. Maruyama's unwavering belief that "roasting decides everything." With dedication and zeal, he has honed local roasting techniques to meet international standards while catering to the discerning palates of Japanese coffee enthusiasts. Over the years, Maruyama Coffee has ceaselessly pursued excellence by sourcing the finest coffee beans and mastering the art of coffee preparation, even enlisting the expertise of World Barista Champions within their ranks. While their main branch thrives in Karuizawa, they have also expanded to Tokyo, with branches in renowned tourist hubs like Omotesando and Kamakura, welcoming visitors to savor the essence of their extraordinary coffee experience.