Inoda Coffee takes pride in demonstrating high standards of Japanese omotenashi hospitality to its patrons. Their high standards also apply to presentation, and they serve their food in either silver or porcelain ware, with embossed crown stencils on their cups, plates and even cakes. The humble beginnings of this company were quite serendipitous—founder Shichihiro Inoda was drafted in the military in 1940, only to return to his warehouse with 15 sacks of coffee kept in excellent condition after the war. Mr. Inoda decided to sell coffee near his residence in Kyoto, and his family has been in the brewing business ever since. Inoda Coffee has shops in several major cities all around Japan, including Kyoto, Hiroshima, Hokkaido, Tokyo and Yokohama.