Editor's Overview
Robert Downey, Jr. has introduced a fresh coffee brand called "Happy Coffee," in collaboration with Craig Dubitsky, a businessperson and investor known for his innovative and contemporary design-focused products.
Dubitsky is responsible for brands like Method cleaning products, Eos lip and skin-care, and Hello oral care. This socially conscious brand is now available online and at Target and Sprouts supermarkets, offering 100 percent arabica coffee in various roasts, including light, medium, and dark.
Is the coffee good? That remains to be seen. The branding is a little bit cheesy and mass-market, and doesn't really point to quality coffee.
-Ted Chan, Managing Editor