So it starts with Dave and Martha sitting on the green bean bags one night in the first week after they bought The Bean back in 2005. The one thing they could completely agree on was that they didn’t want to be pretentious coffee roasters. We knew it'd be easy to slip into that sense of exaggerated self-importance in life living in the microscopic bubble of a small coffee industry business, whether it’s a roastery or a coffeehouse – you hang out being coffee geeks about coffee, you get way over caffeinated, and you work open to close seven days a week so you only drink your own coffee, and maybe a few from old roasting pals in Portland, and a bag of Peet’s here and there. And you're a coffee roaster in Omaha, Nebraska and it’s 2005. As one of our vintage tee shirts says, ‘we roasted coffee before it was cool”. Anyway, we had a moment of prescience and decided NOT to forget who we are, and what we do. We are in the business of buying really great green beans, roasting them to their sweet spot, and sharing them with our customers at reasonable prices with great service. No affectations. No judgement about cream, sugar, or even flavored creamer.